Grow your app, step by step
Practical guides on the work that grows an app business: ranking on the App Store, reading competitors, understanding your numbers and getting attention on social.
App Store optimization: a practical guide for app founders
Most App Store installs start with a search. Here's how to pick the words people search for and fit them into Apple's few, short fields without wasting a character.
Read the guide 7 min readHow to research your App Store competitors
Your competitors have already run thousands of experiments. Reading them carefully tells you what users want, which searches are winnable and where the gaps are.
Read the guide 8 min readSubscription app metrics that actually matter
Dashboards show dozens of numbers. A handful explain almost everything about a subscription app's health, and they're all connected.
Read the guide 8 min readHow to market your app with short-form video
Short videos are one of the few channels where a small app can reach millions for free. The apps that win treat it as a repeatable system, not a lottery ticket.
Read the guideRun your app business like a team of ten
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